"We have have been doing this for a long time!"
What is the most important thing for parent?
May be it is a question with an obvious answer: their children. it would be correct to say that every parent would want to memorise every new thing their children do in front of them and changes they go through.
So, what would be the best way of capturing the physical and emotional changes the children go through, their love for their parents? Like most of us do, we would like to record them by photographing ( like the boy in the second photo in the slide show here, he is photographed before he had his hair cut).
All these recordings serve one main purpose. To evoke memories from the precious times of our lives and look back to remember them.
If the child or a newborn posed in a position seen in many other child/newborn photos or child asked to stop being herself/himself during any photographing moment, the end result would be less than perfect and not that unique. This is why child portrait photography with natural expression is so important.
Your child does not stop to pose when interacting with you and others. So, why should they stop and pose for a photo? What does "posing " tell a child and what difference does it make to our memories of them?
If your children are asked "to smile" for a photo, they copy others around them, rather than have a genuine expression of happiness. Any little detail, unique to your child, would be lost in the posing. It would be like having a valuable mural painting and covering it with plaster.
Robin Edwards at Imago, shows that he understands the historical and emotional importance of the true portrait photography and carries the responsibility for capturing it.
Robin does not pose children or any guests who come for a sitting. He creates an environment where a real expression happens and he captures it.
He takes the photos your child makes!